Client Insights within Vision VX are invaluable tools that empower you to center your sales conversations with advertisers on the rich array of opportunities to reach specific audience segments.

These insights provide a deep understanding of the demographics and characteristics of the population within a selected Geo Profile, enabling you to craft highly targeted and effective campaigns.

Let's delve into each type of insight available and how they can inform and enrich your campaign discussions:

Age Insights

The first insight available pertains to the segmentation of the age population within the chosen Geo Profile. It furnishes you with both the percentage each age bracket represents within the Geo area and the total number of people falling into each bracket. This data equips you to educate your client about the size and composition of their target audience within their selected geographic area in relation to age. Whether your client seeks to engage a youthful demographic or an older audience, age insights provide the essential foundation for tailoring campaigns to specific age groups.

Income

The second insight available focuses on the segmentation of income ranges within the population of the selected Geo Profile. It offers insights into the percentage each income bracket constitutes within the Geo area and the total number of individuals within each income bracket. This information is instrumental in helping your client understand the size of their potential customer base within the chosen geographic area based on income levels. Whether your client's products or services are suited for high-income individuals or cater to a more budget-conscious audience, income insights empower you to make data-driven recommendations for campaign strategies.

Gender

The third insight available is related to the segmentation of the gender distribution within the population of the selected Geo Profile. It provides data on the percentage of individuals belonging to each gender bracket within the Geo area and the total number of people in each gender category, as reported by the US Census. Gender insights allow you to inform your client about the gender composition of their target audience in the selected geographic area. This knowledge is invaluable for tailoring marketing messages and campaigns to resonate with specific gender preferences, aligning with your client's objectives and brand identity.

Household Insights

The fourth set of insights revolves around household characteristics, including the presence of children, marital status, and housing status. These insights offer data on the percentage of individuals falling into specific household categories within the Geo area and the total number of people in each category. Household insights enable you to educate your client about the composition of households within their chosen geographic area. This information is particularly valuable for campaigns that target specific household demographics. For example, if your client's products or services cater to families with children or appeal to married individuals, household insights provide the foundation for creating campaigns that resonate with these audience segments.

In summary, Client Insights in Vision VX are a treasure trove of data that can significantly enrich your sales conversations and campaign planning. These insights enable you to tailor campaigns to specific demographics, ensuring that your client's marketing efforts are highly targeted and effective. By harnessing age, income, gender, and household insights, you can align your campaigns with your client's audience preferences and objectives, maximizing the impact and success of your advertising efforts.