Goals Guide the Way

Campaign Goals serve as the compass directing the configuration of campaigns within VX. The selection of a goal not only influences the recommendation engine but also communicates the ultimate objective of the advertising effort to the Vision VX managed fulfillment team. Let's explore the diverse goal setups available in Vision VX:

Create Awareness & Increase Reach

This goal focuses on blending products and budgets to enhance top-of-mind brand awareness, reaching a wider audience within the specified target market.

Drive Website Traffic

Tailored for driving website traffic and engagement, this goal combines products and budgets optimized for maximizing online visibility and interaction.

Grow In-Store Traffic & Sales

Targeting physical engagement, this goal integrates products and budgets to entice consumers to visit a brick-and-mortar location, thereby boosting in-store traffic and sales.

Increase Conversions & Generate Leads

Centered around online conversions and lead generation, this goal seeks products and budgets that excel at turning engagement into measurable results.

Garner Job Applicants

Designed for hiring and recruitment needs, this goal recommends solutions to attract potential candidates, facilitating effective talent acquisition.

Budgets Influence Results

The allocated Campaign Budget in VX significantly shapes the recommendations provided. It takes into account the effectiveness of solutions and considers any minimum budget thresholds that may exist.

Understanding how campaign budgets influence recommendations is key to optimizing the impact of advertising efforts.

As we navigate through the intricacies of campaign goals and budgets in Vision VX, we empower advertisers to make informed decisions, ensuring that each campaign is strategically aligned with its unique objectives. Embrace the potential of VX to not only meet but exceed your advertising goals, bringing a new level of effectiveness and precision to your marketing initiatives.