Within the expansive capabilities of Vision VX, the robust demographic targeting feature empowers users to refine their campaigns with a precision that aligns perfectly with their strategic goals. In this comprehensive guide, we delve into each type of demographic selection available, providing you with the knowledge and tools to tailor your campaigns effectively

Exploring beyond traditional demographic data, Vision VX introduces a powerful feature that allows users to intricately define their target audience through the dual lenses of interests and lifestyles.

This innovative approach enhances the depth of audience understanding, capturing not only what they read, watch, and share online but also delving into the intricacies of their digital behaviors.

Delving into the intricacies of audience targeting, Vision VX introduces a suite of advanced features designed to hone in on user behaviors, preferences, and intents with unprecedented precision.

These features include In-Market targeting, Search selections, and Shopper Profiles, each contributing to a comprehensive and nuanced approach to audience segmentation.

In the realm of targeted advertising, Vision VX provides a nuanced approach to audience segmentation with the capability to precisely target by industry, role, and occupation.

 This feature proves particularly invaluable for Business-to-Business (B2B) campaigns and recruitment initiatives, allowing advertisers to tailor their messages and content to the specific professional contexts and interests of their intended audience.

In the realm of highly personalized and strategic advertising, Vision VX introduces a powerful feature that empowers advertisers to fine-tune their campaigns with precision and sophistication: the ability to target custom audience segments.

This includes the utilization of both client-supplied 1st party data and data provided by Lee.

Furthermore, this area presents a unique opportunity to delve into more niche-level details, such as Net Worth and Credit Score, offering advertisers an unprecedented level of granularity in audience targeting.