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The Instant PPC Estimator is a valuable tool for quickly gauging the potential impact of a budget on clicks, impressions, and response rates in a PPC campaign.
While it doesn't replace the Avails Request, it serves as an additional tool for scenarios where instant product feedback is needed.
Here's a comprehensive guide on how to use the Instant PPC Estimator:
Open the Campaign Support Widget in the Vision VX platform. This widget is a hub for various tools and features to support your campaign management activities.

Within the Campaign Support Widget, locate and click on the "Instant PPC Estimator" option. This will launch the tool and allow you to input parameters for the estimation.

Input the relevant details to tailor the estimation to the specific campaign. Choose the industry related to the campaign, specify the geographic size, and enter the monthly budget you want to estimate.

After entering the necessary details, click the "View Instant Estimate" button. This action will trigger the estimation process based on the provided parameters.

The tool will generate an estimate that predicts the number of clicks, impressions, and click-through rate (CTR) based on the entered information.
Review these estimates to understand the potential impact of the budget.

The estimate range chart provides additional insights, indicating low, likely, and high-end estimates. It also displays the opportunity percentage estimated for each metric.
Use this chart to assess the range of possibilities.

If needed, you can download the instant estimate as a PDF for documentation or further analysis. This feature allows you to share the estimate with relevant stakeholders.
By following these steps, you can effectively utilize the Instant PPC Estimator to quickly assess the potential outcomes of a PPC campaign based on different budget scenarios. This tool enhances your ability to provide instant feedback to advertisers and make informed decisions during the campaign planning phase.
