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Unlocking valuable client audience insights is a pivotal aspect of optimizing marketing strategies. Follow these steps to seamlessly access and explore client audience insights
Begin by opening your client screen, the central hub for managing and analyzing client-related data

At the top of the client screen, locate and select the 'Insights' tab. This is your gateway to a wealth of information about your client's audience.

To initiate the exploration of insights, select a Geo Profile that you have previously configured. Click on the 'Select a Geo Profile' button, and choose from the list of geo profiles tailored to your client.

Alternatively, on the client insights screen, you can dynamically add a Geo Type by clicking the 'Add Geo Type' button. This flexibility allows you to customize your insights on the go.

Once you've selected a Geo Profile, click on the 'Demographics' dropdown on the left-hand side of the screen. This action unveils a plethora of demographic insights that can provide valuable information about your client's audience.

Explore the various demographic insights available by clicking through the options presented. These insights may include age groups, gender distribution, income levels, and more, offering a comprehensive view of the client's target audience.

Enhance your insights by adding or subtracting Geo Profiles. This dynamic feature allows you to observe real-time updates in the insights based on the geographical configurations you choose.
By following these steps, you not only gain access to client audience insights but also empower yourself to tailor your marketing strategies based on a nuanced understanding of your client's audience demographics.
